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Google Ad-words

Promote your website with Google AdWords

If you are new to website marketing and promotion, Google AdWords can be quite intimidating. One of the biggest misconception about the Google AdWords is that you need to spend a lot of money and time to make it worthwhile, especially if you are a small business with a limited budget. In this article, we will take a look at what Google AdWords is, how it works, how to use it effectively.

What is Google AdWords?

AdWords is Google’s online advertising platform that helps businesses display ads on Google and its advertising network. With Google AdWords, you create ads for your business and choose when your ads will appear. For example, you can choose to have your ads display above Google search results, like this:

The main concept behind AdWords is keywords. When you create an ad, you select the keywords you want to target. These keywords are what triggers Google to display your ad when someone submits a search on Google.